{
  "schema_version": "2.0",
  "slug": "splitsense",
  "name": "Splitsense",
  "agent_url": "https://splitsense.ai",
  "category": "Marketing & Content",
  "run_id": "run-r-publish-v2-splitsense-2026-09-06",
  "run_at": "2026-09-06T09:00:00Z",
  "editor": "Hlido Editor",
  "editorial_method": "public-surface-tier-1+editorial-narrative-v2",
  "methodology_version": "2026.05",
  "methodology_url": "/methodology/public-surface-tier-1/",
  "score": 73,
  "tier": "STEADY",
  "laddoo_score": 73,
  "confidence": "medium",
  "hlido_opinion": {
    "headline": "An agentic CRO layer that connects to your analytics, scans the whole site, and ships conversion experiments automatically — a clear, well-told product story, but the proof on the page is a mockup, not customer evidence.",
    "body": "Splitsense pitches itself as an 'agentic CRO layer that never stops optimizing' — connect it to your analytics, it scans your entire site, finds where conversions leak (funnel drop-off, weak messaging, missing trust signals, abandoned journeys), then drafts and ships experiments automatically, ranking opportunities by revenue impact. The positioning is sharp and the target buyer is named plainly: brands, startups, ecommerce and enterprise that want to lift conversion 'with no CRO hire required', plus larger CRO teams that want an agent flagging and fixing issues 24/7 instead of running manual audits. The product walkthrough is specific in a way that reads credible — it shows analysing individual routes (/pricing, /checkout, a product page), reading Google Analytics and session-replay data, and surfacing concrete findings like '34% of users drop off before Add to cart because the size selector is below the fold on mobile'. That specificity is the strength. The weakness is that all of it is a product mockup: the '$890 of lost revenue', the '24 high-impact opportunities', the 'Trusted by leading product-led companies' line — none of it is anchored to a named customer, a case study, or independently visible results on the reviewed surface, and full pricing sits behind the Pricing link rather than on the page. There is a free entry point ('Get Started For Free') and free tools, which lowers the trial cost. For a team drowning in manual CRO work this is a genuinely appealing shape of product; buyers should just treat the on-page numbers as illustrative and validate the analysis quality on their own traffic before trusting it to ship live experiments.",
    "voice": "Hlido Editor",
    "as_of": "2026-09-06",
    "editor_signature_pending": true
  },
  "tier_rationale": "STEADY (73) because Splitsense has a clear, differentiated value proposition (an autonomous CRO agent wired to your analytics), a plainly-named target buyer, a specific and credible-sounding product walkthrough, and a free entry point that lowers trial cost. Held in the low-70s because the evidence on the reviewed surface is a product mockup rather than named-customer proof, results and 'trusted by' claims are unattributed, and full pricing is behind a click. It rises with named customers, real before/after conversion outcomes, and visible pricing.",
  "what_it_does_well": [
    "Sharp, differentiated positioning — an autonomous 'CRO layer' that scans, drafts and ships experiments continuously rather than one-off audits",
    "Names its target buyer clearly (brands, startups, ecommerce, enterprise, and larger CRO teams) and the pain it removes ('no CRO hire required')",
    "Product walkthrough is concrete: per-route analysis (/pricing, /checkout, product pages), GA + session-replay inputs, findings tied to specific friction",
    "Free entry point ('Get Started For Free') plus free tools lowers the cost of trying it",
    "Frames output as ranked, revenue-impact-prioritised opportunities rather than an undifferentiated report"
  ],
  "what_it_fails_at": [
    "The proof on the page is a mockup — dollar figures, opportunity counts and session numbers are illustrative, not tied to a real account",
    "'Trusted by leading companies' / 'Loved by CRO experts' appear without named logos or case studies on the reviewed surface",
    "Full pricing is behind the Pricing link rather than shown",
    "No public evidence of analysis quality or experiment-win rate — the thing buyers most need to trust",
    "Agent-native surface (API/MCP/programmatic control) is not evidenced on the reviewed page"
  ],
  "best_for": [
    "Ecommerce and product-led SaaS teams with existing traffic but no dedicated CRO hire",
    "Growth teams that want continuous, analytics-driven experiment ideas ranked by revenue impact",
    "Larger CRO teams wanting an always-on agent to triage friction before human effort"
  ],
  "not_recommended_for": [
    "Buyers who need named-customer proof or independent results before adopting",
    "Teams that require published pricing up front",
    "Low-traffic sites where there isn't enough session data for the analysis to be meaningful"
  ],
  "red_flags": [],
  "compared_to": [],
  "evidence_urls": [
    {
      "claim": "Agentic CRO layer that scans the whole site and ships experiments automatically",
      "source": "https://splitsense.ai ('An agentic CRO layer that never stops optimizing ... scans your whole site, and ships tests automatically')",
      "tested_at": "2026-09-06",
      "verified": true
    },
    {
      "claim": "Connects to analytics and session data to find conversion friction",
      "source": "https://splitsense.ai ('Analyzes sessions, funnels, forms, and on-site behavior in real time'; 'From Google Analytics + session replay')",
      "tested_at": "2026-09-06",
      "verified": true
    },
    {
      "claim": "Free entry point available",
      "source": "https://splitsense.ai ('Get Started For Free'; 'Free tools')",
      "tested_at": "2026-09-06",
      "verified": true
    },
    {
      "claim": "On-page results and 'trusted by' claims are unattributed / mockup",
      "source": "https://splitsense.ai ('Found $890 of lost revenue'; 'Trusted by leading product-led companies' with no named customers on the reviewed page)",
      "tested_at": "2026-09-06",
      "verified": false
    }
  ],
  "agent_relevance": {
    "has_api": false,
    "has_cli": false,
    "has_mcp": false,
    "has_webhook": false,
    "has_sdk": false,
    "behavioral_testable": false,
    "agent_integration_path": "Splitsense is marketed as 'agentic' in the sense that it acts autonomously on your behalf, but the reviewed surface shows a hosted human-facing product that connects to your analytics. No public API, MCP server or programmatic interface is evidenced, so it is not a component an external agent can drive; it requires account setup and an analytics connection.",
    "agent_friendly_score": 3
  },
  "checklist": [
    {
      "id": "homepage_loads",
      "pass": true,
      "required": true,
      "tested_at": "2026-09-06T09:00:00Z"
    },
    {
      "id": "primary_value_prop",
      "pass": true,
      "required": true,
      "tested_at": "2026-09-06T09:00:00Z",
      "evidence": "AI conversion testing for modern teams — an agentic CRO layer that scans your site and ships experiments"
    },
    {
      "id": "cta_present",
      "pass": true,
      "required": true,
      "tested_at": "2026-09-06T09:00:00Z",
      "evidence": "Get Started For Free"
    },
    {
      "id": "pricing_or_access",
      "pass": false,
      "required": false,
      "tested_at": "2026-09-06T09:00:00Z",
      "evidence": "Free tier present ('Get Started For Free') but full pricing is behind the Pricing link"
    },
    {
      "id": "evidence_or_demo",
      "pass": true,
      "required": false,
      "tested_at": "2026-09-06T09:00:00Z",
      "evidence": "Interactive product walkthrough with per-route analysis, though numbers are a mockup"
    }
  ],
  "summary": "An agentic CRO layer that connects to your analytics, scans the whole site, and ships conversion experiments automatically — a clear, well-told product story, but the proof on the page is a mockup, not customer evidence.",
  "_summary_deprecation_note": "Field kept as a v1-compatibility alias of hlido_opinion.headline. New consumers should read hlido_opinion.{headline,body,voice,as_of}.",
  "staleness_after": "2026-12-05",
  "review_age_days_at_publish": 0,
  "next_review_due_at": "2026-12-05",
  "attestation_url": "/data/attestations/splitsense.json",
  "signature_pending": true,
  "source": "r-publish-editorial-v2",
  "marking_signal": {
    "checked_at": "2026-09-06",
    "source": "r-publish-editorial-enrich",
    "marking_statement": null,
    "detection_tool": null,
    "cop_signatory": null,
    "evidence_url": null,
    "note": "Splitsense generates experiment/copy variations. No marking, provenance or content-credential statement for AI-generated output appears on the reviewed surface, and no detection tool is linked. Recorded as unevidenced."
  },
  "evidence_images": {
    "run_id": "run-2ee54ba594c75ee6-splitsense-ai",
    "base": "https://images.hlido.eu/reviews/splitsense/run-2ee54ba594c75ee6-splitsense-ai",
    "files": [
      "home.png"
    ],
    "urls": [
      "https://images.hlido.eu/reviews/splitsense/run-2ee54ba594c75ee6-splitsense-ai/home.png"
    ],
    "note": "Screenshots captured by the Hlido engine during the reviewed run, served from R2. `run_id` is the ENGINE run id — it differs from `scorecard.run_id` and is the only one these keys resolve under."
  },
  "pricing_facts": {
    "schema": "pricing-facts/1",
    "pricing_disclosed": {
      "pass": false,
      "evidence": "Free tier present ('Get Started For Free') but full pricing is behind the Pricing link",
      "tested_at": "2026-09-06"
    },
    "last_verified": "2026-09-06",
    "basis": "Derived from Hlido-held evidence only (engine checklist + editorial text); quotes are verbatim from the scorecard; not vendor-supplied; re-derived daily. Verify current prices on the vendor's pricing page.",
    "derived_at": "2026-09-06"
  }
}